Thursday, July 2, 2009

How to Monetize Flash Games Efficiently

It seems like you see a title like this at every conference and on every website. And they all indirectly state the same thing. Go ahead and take a guess.

Give up?

Quantity, not quality.

Yup, that’s the key. You will make a lot more money if you focus on pumping out small generic games than large original games. Which is preferable: $2000 for a 2 week project or $6000 for a 3 month project? The choice is fairly obvious here. Unfortunately, the more preferable choice usually requires “selling out” or sacrificing artistic integrity, which a lot of artists value over financial reward, especially when the financial reward generally isn’t much more than an average salary.

There’s a few people who manage to make decent money without selling out, or while still making quality flash games (Dino Run, Auditorium, and Brad Borne) but those are few and far between.

In march I attended the first Flash Gaming Summit before GDC. It was nice meeting people I’ve known online for a while, and seeing adobe show off my game to promote a flash player 10 feature, but other than that literally every single talk was about the business aspect of flash- how to make money and how to attract players. Nothing about how to make good games, just how to make profitable games. There’s actually surprisingly little overlap between the two. Nobody even bothered to mention the games themselves at the talks, it was ALL how to market it.

Now I don’t mind learning a bit about how to market a game, but you know there’s something wrong when the marketing completely obscures the product being marketed.

I have not made much money at all from my work. I’ve made flash games for 5 years, and barely earned the equivalent of half a year’s average salary. I didn’t need much money though, I was in high school.

Anyway, I’m sick of seeing talks and articles about monetizing flash games like there’s some sort of secret hidden money button. There is no secret, all of those articles and talks say the exact same thing but worded differently.

Nobody ever seems to discuss how to make a good flash game, it’s all about what tradeoffs you can make to make more money. Sure I can make one simple dart throwing balloon popping game and release it 50 times with a different number next to the title and make 50x more money than had I left it at one, but do I want to? I can clutter up a game with video mochiads at the beginning and between levels (and during timed gameplay while the timer keeps going). I can offer DLC where you buy the upgrades to the zombie shooter with real money and alienate all but a few players, but profit tremendously from those few players. I can even do all of the above.

But, I don’t want to. I use flash as a medium for getting my ideas out there, experimenting, and testing out new concepts using relatively quick development cycles. I know there’s other people like me, a lot of other people like me, yet none of the presentations at the FGS, GDC, or anywhere else reflect that.


Blogger Nick Pasto said...

This is one of the few times I agree with your topic and the way you said it 100%.

You summed up a lot of my own feelings in a fairly concise way. Good job.

July 7, 2009 at 11:27 AM  
Blogger Unknown said...

That breaks my heart, but it is so true. Unfortunately, it is a cancer that has metastasized into music, film, books, and every other form of known media.

I call it mediocrinoma. A lethal disease, which afflicts millions of smart people every year. So sad. :(

July 7, 2009 at 11:50 AM  
Blogger Unknown said...

Oh man, thanks god that doesn't happen to flash movies. Oh wait...

July 9, 2009 at 12:52 PM  
Blogger Unknown said...

Thank you for your good article.
To get daily new games and update at

September 5, 2013 at 5:11 AM  
Blogger Eliaz Beth said...

The choice is fairly obvious here. Unfortunately, the more preferable choice usually requires “selling out” or sacrificing artistic integrity, which a lot of artists value over financial reward, especially when the financial reward generally isn’t much more than an average salary.

December 15, 2014 at 9:59 AM  
Blogger kashif said...

The Nickelodeon games mentioned above are great for kids, but other sites offer solid entertainment for adults, and many of the games provide genuine entertainment.
patlu game

May 19, 2017 at 9:26 AM  
Blogger Unknown said...

This is the perfect post about softwares Techubi

August 21, 2017 at 1:17 PM  
Blogger Unknown said...

Use this article to increase your knowledge . cara menggugurkan kandungan

September 20, 2017 at 6:26 PM  
Blogger Lily Allen said...

Really Awesome Blog Thanks for Sharing...
clipping path
clipping path service
background removal
raster to vector

September 18, 2018 at 11:51 PM  
Blogger g switch 2 said...

Thanks for sharing this amazing information click here

February 7, 2019 at 5:31 AM  
Blogger ภาษาอังกฤษ said...

90minup ข่าวกีฬา ฟุตบอล ผลบอล วิเคราะห์บอล พรีเมียร์ลีก ฟุตบอลไทย

April 26, 2019 at 2:37 AM  
Blogger Unknown said...

Tsunami of Games

May 21, 2019 at 5:40 PM  
Blogger Unknown said...

Tekken 3 PC Game

May 21, 2019 at 5:40 PM  
Blogger Unknown said...

Nico blog you can get everything games about rom iso get here

May 21, 2019 at 5:40 PM  
Blogger ภาษาอังกฤษ said...

golden slot

May 31, 2019 at 2:38 AM  
Blogger revdl said...

revdl apk for best apps and games free download apk revdl

July 17, 2019 at 9:53 AM  
Blogger revdl said...

oceanofgames for best pc game you can download here

July 17, 2019 at 9:53 AM  
Blogger revdl said...

receiver option for best apps and games free download apk revdl

July 17, 2019 at 9:53 AM  
Blogger Lucia Stone said...

Thanks for sharing your info and landscape image. I truly appreciate your efforts and I will be waiting for your next post thank you once again.

August 19, 2019 at 2:39 AM  
Blogger Lilly Ann said...

Thanks for sharing the information. I found the information very useful. That’s an awesome story you posted. I will come back to scan some more.

September 12, 2019 at 10:30 PM  
Blogger FoxX Project Copr said...

เทียบพยัญชนะสระอังกฤษไทย แอพ
ด่าน มีด่านบอกด้วย

September 16, 2019 at 7:42 AM  
Blogger Lucia Stone said...

Wonderful post. This tutorial is really helpful as well as informative for us. Thanks for sharing this with us and also you can additionally examine our site to obtain even more details concerning the background removal and background removal service.

October 2, 2019 at 10:02 PM  
Blogger ภาษาอังกฤษ said...


October 7, 2019 at 7:43 AM  
Blogger unknown said...

สมัคร goldenslot ได้ที่นี่
สมัคร goldenslot

December 13, 2019 at 8:13 PM  
Blogger Eunus Khan said...

I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people. Thanks for sharing the information keep updating, looking forward to more posts.
High Quality Product Images

January 16, 2020 at 7:43 PM  
Blogger Jeffry Hahn said...

Your contents are completely awesome and share worthy. I really appreciate your efforts that you put on this. Keep sharing. For more Boogie Board Magic Sketch related information visit On Sale Now

March 23, 2020 at 9:02 PM  
Blogger said...

I would like to thank you for the efforts you have made in writing this article. Get the Online Poker Training Masterclass at the best prices at

April 21, 2020 at 12:12 AM  
Blogger 88probett said...

I would love to keep track of your posts, it is really a useful source of information. Play Live Online Casino Betting in Singapore at For more Live Online Casino Betting Singapore

April 21, 2020 at 5:14 AM  
Blogger 88probett said...

Really very happy to say, your post is very interesting to read. I never stop myself to say something about it. Play Live Online Casino Betting Singapore at

April 25, 2020 at 12:32 AM  
Blogger Herlliy said...

Anda telah melakukan pekerjaan yang hebat Saya harap Anda akan melakukan banyak adonan di masa depan
pkv online.

May 23, 2020 at 12:11 AM  
Blogger Sophie Grace said...

I was searching for something like this for quite a long time and at last I’ve found it on your blog. 192.168.l.254 address can be used by the users to gain the router admin access and configure their routers and networks.

June 15, 2020 at 1:33 AM  
Blogger said...

I am glad that i came to see this, really loved it. Thank you for sharing it. Buy Digital Games and Codes at

June 19, 2020 at 2:57 AM  
Blogger Golden Slot said...

Slotxo บริการ สล็อตออนไลน์ สล็อตxo แจกเครดิตฟรี พร้อม ทางเข้า slotxo เกมส์ใหม่กว่า 100 เกมส์ สมัคร slotxo ได้เลยตอนนี้ บริการ 24 ชั่วโมง.
สล็อตxo บนมือถือ
สมัคร slotxo
สมัคร slotxo รับโบนัสฟรี

August 10, 2020 at 1:41 AM  
Blogger Field engineer said...


August 29, 2020 at 2:03 AM  
Blogger Field engineer said...


Freelance IP Network Engineer
IP networks must function in a stable and reliable manner, and that is where IP network engineers intervene. They can maintain the network, as well as supervise the work, such as updating and modifying the IP network, since it needs to grow and expand over time. They can help with problem solving and handle changes in the network as new services and additional tasks are required.The global reach offered by allows you to find the right engineers and professionals where you need them. We know that companies often need to perform work in different locations and that is possible thanks to our platform.

August 29, 2020 at 2:03 AM  
Blogger Freelance Marketplace said...

Network Security Assessment and its Benefits

A security risk assessment should be part of your standard cybersecurity practice. An assessment will detect all of the potential risks that threaten your business, outline how to protect your company, and the implementation to keep your business secure.

September 8, 2020 at 10:19 PM  
Blogger fitndiets said...

height increase exercise at any age by doing these simple exercises and workout. Become taller in 1 week. Jumping jack exercise at home to increase height.

September 9, 2020 at 3:37 AM  
Blogger cheipz said...

Slotxo บริการ สล็อตออนไลน์ สล็อตxo แจกเครดิตฟรี พร้อม ทางเข้า slotxo เกมส์ใหม่กว่า 100 เกมส์ สมัคร slotxo ได้เลยตอนนี้ บริการ 24 ชั่วโมง.
สล็อตxo บนมือถือ
สมัคร slotxo
สมัคร slotxo รับโบนัสฟรี

September 25, 2020 at 9:30 PM  
Blogger Unknown said...

Marketing assignment help enables students to take their ideas form mediocre to marvellous. Get the assistance your need with your marketing assignments from Total Assignment Help.
Marketing Assignment Help

September 30, 2020 at 12:13 AM  
Blogger Patrice Rozini said...

Liposuccion Tunisie tout compris

October 8, 2020 at 7:20 AM  
Blogger Patrice Rozini said...

This comment has been removed by the author.

October 9, 2020 at 1:40 AM  
Blogger Patrice Rozini said...

Ombilicoplastie Tunisie
Allaitement après augmentation mammaire
Comment dormir après une rhinoplastie
Que manger après une chirurgie dentaire
Ballon gastrique Tunisie
Lip lift Tunisie
Lifting endoscopique Tunisie

October 9, 2020 at 1:46 AM  
Blogger Patrice Rozini said...

Abdominoplastie Tunisie pas cher
Mini abdominoplastie prix en Tunisie
Abdominoplastie et liposuccion prix en Tunisie
Tarif abdominoplastie en Tunisie
Liposuccion ventre prix Tunisie

October 12, 2020 at 1:00 AM  
Blogger Patrice Rozini said...

Chirurgie obésité en Tunisie
Bypass en Tunisie prix
Mini bypass en Tunisie prix
Sleeve en Tunisie prix
Anneau gastrique en Tunisie prix

October 13, 2020 at 12:32 AM  
Blogger 918kissmy said...

Thanks for publishing such great information. You are doing such a great job. This information is very helpful for everyone. Keep it up. Thanks.918kiss

January 4, 2021 at 1:26 AM  
Blogger Rebrand Malaysia said...

Terrific post! Love your work!
Web Design Malaysia Web Design KL Rebrand specialise in website design, e-commerce solutions, digital marketing, branding strategy and much more. We strongly believe that having a high-quality website doesn't necessarily need to cost a huge sum of money. Hence, we are a group of professionals that came together with a goal in mind: to deliver excellent web designs that provide value to our customers that range from startups to enterprises and large organisations.

January 5, 2021 at 10:44 PM  
Blogger Duplex Singapore said...

I really appreciate your blog. Simply awesome!
Natural Joint Supplements Duplex® strives to be your trusted healthcare brand, a brand that will never settle for less than the best. We firmly believe your health matters. At Duplex®, we pledge to make your well being our priority. Our aim is to deliver effective, yet affordable healthcare simply because we believe good health makes living more meaningful. We are your trusted ally on the journey to attain a healthy mind, body and spirit.

January 5, 2021 at 11:19 PM  
Blogger Kiss918 said...

Thank you for this excellent post. Very informative!
Kiss918 is arguably the most prominent online casino in Malaysia, bringing you the hottest, top trending games on the internet, all in one destination. 918 Kiss has all sorts of entertainment content, ranging from fishing games and live table games to one of our main attractions that is slot games.

January 5, 2021 at 11:27 PM  
Blogger Language Centre in PJ said...

Such outstanding post is simply unbelievable! Keep posting!
japanese class in petaling jaya is strive to deliver the best linguistic services to our clients. Based in Petaling Jaya, Ringo has been providing the finest quality of learning experience and translation services for corporate clients and language learners since 1999.
language centre in petaling jaya
japanese class in petaling jaya
korean language class in petaling jaya
thai language class in kuala lumpur
german language class in kuala lumpur
mandarin language class in kuala lumpur
vietnam language class in kuala lumpur
translation company in kuala lumpur
translation service in malaysia

January 5, 2021 at 11:31 PM  
Blogger kiss918 said...

Terrific post! Love your work!
kiss918 Online casino – enjoy the safe and secure swin55 online casino experience, where you can play online slots, kiss918, Mega888, kiss918plus, and many. We strongly believe that having a safe online casino website is very important and promise to provide the best services for you all

January 7, 2021 at 1:06 AM  
Blogger manya singh said...

Thank you very much for writing this blog. It was very easy to understand. That was a very good blog.
Website: cz jewellery

January 11, 2021 at 2:29 AM  
Blogger Punjabstatelottery said...

it is really a great and helpful piece of info. I am glad that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.
Website: Online punjab state lottery

January 14, 2021 at 12:15 AM  
Blogger Alex said...

Find the steps to download, install and activate the Norton product.


January 19, 2021 at 11:34 AM  
Blogger leonharry said...

McAfee software has several features like protection against viruses and malware, permanently delete the damaged data, protection for many devices, etc.

Microsoft Office is client software available for data collection

Visit to create your Webrootaccount. Install Webroot on your device from to remove viruses and bugs

January 19, 2021 at 11:46 AM  
Blogger Unknown said...

History assignment help

January 19, 2021 at 11:11 PM  
Blogger jenifer027 said...

The post is quite informative as I could derive a lot on the topic by reading through it. At MyAssignmentHelpNow, We Offer Pocket-Friendly assignment writing services. Students trust our assignment help in Australia. To get genuineassignments within deadlines, Hire Us Today!
Assignment Help Online

January 21, 2021 at 8:14 AM  
Blogger Cleaningservice101 said...

Good site! I really love how it is easy on my eyes and the data are well written.
Website :- AC service near me

January 22, 2021 at 4:12 AM  
Blogger Assignment Achievers said...

Your work very well elaborated, Assignment Help can help you with good quality assignments and projects.
Online Assignment Help
Programming Assignment Help
It Assignment Help
Finance Assignment Help
nursing case study help
Assignment Helper

January 24, 2021 at 10:36 PM  
Blogger theuscasino said...

Really very happy to say,your post is very interesting to read.I never stop myself to say something about it.You’re doing a great job.Keep it up ,See more online casino slots

February 2, 2021 at 6:52 AM  
Blogger Solidwork Assignment Help said...

Perdisco is one of the most important subjects for any commerce students. Perdisco is very complex as well as hard to understand and also it is very time-consuming. Without the use of the proper method, the answers will be wrong, and also students won’t be able to get good marks in their assignments. This is the reason why many students tend to skip this subject as it is hard. To make things easier for students we at Assignment Help provide online assignment help to students in Perdisco under our Perdisco Assignment Help. To know more about us visit our website.

February 2, 2021 at 8:24 PM  
Blogger said...

Hоw dо ореn-ѕоurсе рrоduсtіvіtу ѕuіtеѕ compare tо MS Office - аnd dоеѕ іt mаkе ѕеnѕе fоr уоur оrgаnіzаtіоn tо сhооѕе frее соmmunіtу software rаthеr thаn Microsoft's commercially licensed оffеrіng?

February 12, 2021 at 12:04 AM  
Blogger Eliana Jones said...

Here I am for the first time, and I found beneficial information. Very nice and well-explained article. Thanks for sharing. | | |

February 17, 2021 at 12:43 AM  
Blogger Paul troy said...

Very informative post! This post gives truly quality information. I find that this post is really amazing. Thank you for this brief explanation and very nice information. hope to see you again. | Aol Mail Login

February 18, 2021 at 10:22 PM  
Blogger Ankit Ron said...

Fantasy Power 11 if you have a good knowledge of Cricket you Can earn real money or Paytm cash. Download Link, and Review.If You have skills related to cricket, football, Kabaddi so you can play fantasy cricket in Fantasy Power11 and win real Cash. fantasy cricket tips and tricks

February 19, 2021 at 2:57 AM  
Blogger Jenifer said...

Is it true that you are attempting to compose your assignment and stuck some place and don't appear to figure out how to finish it? Try not to have the correct assignment composing abilities? It is safe to say that you are burnt out on tackling your assignment? We comprehend that there are run of the mill situations where you come up short on the correct ability to take care of your assignment. Consequently, recruiting an assignment helper for online assignment composing helps you top the coursework and comprehend the subject altogether. Without dominating the assignment composing procedures, you can't convey an ideal composed custom assignment. cheap assignment help
write my assignment

February 22, 2021 at 3:43 AM  
Blogger ภาษาอังกฤษ said...

ฝาก-ถอน อัตโนมัติ slotxo ง่ายได้ที่ ฝาก-ถอน อัตโนมัติ slotxo
และท่านสามารถสร้างรายได้ ๆ ที่ สร้างรายได้ slotxo

February 22, 2021 at 10:32 PM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home